Work
Experience
July 2023-August 2023
Paid Business Project, Lifeprint, Sheffield
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Conducted keyword research using SEMrush and Google Adwords and optimizing digital marketing efforts
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Created a content pyramid and templates for efficient content production.
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Developed strategies for social media marketing, analyzing campaign performance, and made data-driven recommendations.
February 2023 - May 2023
Paid Marketing Internship- University of Sheffield
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Ideated strategies to effectively reach university students and enhance marketing outreach.
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Analyzed the social media platforms, websites, email campaigns and recommended strategies for optimizing the platforms.
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Conducted surveys and planned focus groups to collect valuable student feedback and opinions.
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Presented findings and recommendations to the internship supervisors and team members.
Summer Intern 2021, 2022
Digital Marketing Intern- Curious Mind Consulting, Guwahati
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Conducted SEO audits and implemented strategies for local SEO and SEO-friendly blog content, resulting in a 10% increase in website visits.
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Created engaging blog posts using Wordpress, social media content, and visual assets using canva for various clients across different industries.
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Achieved a 21% increase in social media engagement through the creation of visually appealing images, videos, and reels.
Education
2022-2023
MSc Marketing Management Practice, University of Sheffield
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Marketing Communications: Gained a thorough understanding of IMC, analyzed a campaign and provided recommendations. Scored 75% in the module.
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Retail and Services: Developed expertise in Retail Management, evaluating a retail shop and formulating digital media recommendations to enhance consumer footfall. Demonstrated a proactive approach to problem-solving and achieved 76% in the module.
2019-2022
Bachelor's of Business Administration, FLAME University
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Achievements: Secured 1st position in the Digital Marketing and Communications Major.
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Digital Campaign Planning: Gained practical experience in running ads and creating social media content and scored 90% in the module.
Skills
& Expertise
Hard Skills
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Social Media Marketing
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Search Engine Optimisation
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Email Marketing
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Search Engine Optimisation
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Wix/ WordPress
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Microsoft Offcie
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Canva
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SEMrush
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Google Analytics
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Google Adwords
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Facebook Ads Library
Soft Skills
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Effective Communication Skills
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Creative Skills
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Research Skills
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Teamwork and Leadership skills
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Strategic and Analytical Skills
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Organisational Skills
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Networking skills