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Work
Experience

 July 2023-August 2023

Paid Business Project, Lifeprint, Sheffield

  • Conducted keyword research using SEMrush and Google Adwords and optimizing digital marketing efforts

  • Created a content pyramid and templates for efficient content production.

  • Developed strategies for social media marketing, analyzing campaign performance, and made data-driven recommendations.

 February 2023 - May 2023

Paid Marketing Internship- University of Sheffield

  • Ideated strategies to effectively reach university students and enhance marketing outreach.

  • Analyzed the social media platforms, websites, email campaigns and recommended strategies for optimizing the platforms. 

  • Conducted surveys and planned focus groups to collect valuable student feedback and opinions.

  • Presented findings and recommendations to the internship supervisors and team members.

Summer Intern 2021, 2022

Digital Marketing Intern- Curious Mind Consulting, Guwahati

  • Conducted SEO audits and implemented strategies for local SEO and SEO-friendly blog content, resulting in a 10% increase in website visits.

  • Created engaging blog posts using Wordpress, social media content, and visual assets using canva for various clients across different industries.

  • Achieved a 21% increase in social media engagement through the creation of visually appealing images, videos, and reels.

Education

2022-2023

MSc Marketing Management Practice, University of Sheffield

  • Marketing Communications: Gained a thorough understanding of IMC, analyzed a campaign and provided recommendations. Scored 75% in the module. 

  • Retail and Services: Developed expertise in Retail Management, evaluating a retail shop and formulating digital media recommendations to enhance consumer footfall. Demonstrated a proactive approach to problem-solving and achieved 76% in the module.

2019-2022

Bachelor's of Business Administration, FLAME University

  • Achievements: Secured 1st position in the Digital Marketing and Communications Major.

  • Digital Campaign Planning: Gained practical experience in running ads and creating social media content and scored 90% in the module.

Skills
& Expertise

Hard Skills

  • Social Media Marketing

  • Search Engine Optimisation

  • Email Marketing

  • Search Engine Optimisation

  • Wix/ WordPress

  • Microsoft Offcie

  • Canva

  • SEMrush

  • Google Analytics

  • Google Adwords

  • Facebook Ads Library

Soft Skills

  • Effective Communication Skills

  • Creative Skills

  • Research Skills

  • Teamwork and Leadership skills

  • Strategic and Analytical Skills

  • Organisational Skills

  • Networking skills

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